100 Thieves chief executive officer Matthew “Nadeshot” Haag and chief operating officer John Robinson announced Wednesday that the organization will develop a video game, codenamed Project X.
Nadeshot founded 100 Thieves in November of 2017. Since then, the organization has gained prominence in the realms of esports, streaming and fashion. Nadeshot said overseeing the development of a video game was the next step for him, considering how his early childhood experiences playing video games led him toward his current career.
“Looking back on my career, every few years I’ve made a big move — from competitive player to content creator to entrepreneur,” Nadeshot said in a statement on the Project X website. “I love building [and] creating new things, and I think I’ve found my next challenge.”
100 Thieves hired Pete Hawley as chief product officer to head up the production of the video game. In addition, the organization is actively hiring developers to contribute to the project, which is still in its early stages.
Welcome to Project X!
We are making a video game with our creators, our pros, and our community. pic.twitter.com/AfmQNcD4Wn
— Project X (@ProjectX_ALO) May 18, 2022
More about the 100 Thieves video game
During the announcement video, Nadeshot said they announced their game early so fans could feel connected to the development process. In addition, Robinson noted that members of the organization had interesting ideas about game design. As a result, making a game would allow them to put those ideas to use.
“We’re going to make a game with our creators, we’re going to make a game with our pros and we’re going to make a game with you, our community,” Robinson said in the announcement video. “We think that’s a different way of making a video game than anyone’s ever made one before and, even though making games is really, really hard and really, really challenging, we think by doing it this way we have a really good chance of succeeding.”
No specific details are currently available about the 100 Thieves video game itself. Robinson said in the announcement video that they have not even decided what genre the game will be, although Nadeshot suggested they did actually have ideas about what the game would be.
