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Tyler “Ninja” Blevins’ move to Mixer from Twitch was the announcement that ignited the current streaming war. Various streaming platforms are now vying for some of the top streamers in the world to come over to their site. While not all streamers are willing to make the change, some are and receive a lucrative contract to do so. Mixer offered Ninja, one of the most popular Fortnite streamers in the world, a contract and situation that he couldn’t refuse.
However, since making the move, Ninja has seen a massive drop in viewer count. This goes for other former Twitch streamers like shroud as well. Although, Ninja doesn’t seem too worried about the decrease in viewers.
Ninja not worried about his viewers
On Twitch, view count means everything. A higher viewer count means more subscriptions, which means more revenue for the streamer. This model does reward those heavy stream grinders but unfortunately punishes those who wish to take a break or vacation every now and then.
Ninja has said previously this is one of the driving forces that made leaving Twitch so easy. However, Mixer does not feature the same audience volume that Twitch does, resulting in a substantial viewership decrease. While this may matter to others, Ninja doesn’t seem to be fazed by it. Here’s what he said in a recent stream:
I don’t think you guys understand how little I give a f**k. Okay? How little viewers mean to me right now on Mixer… I enjoy what I do, man. And guess what? I get to do it without having to worry about my sub count. Or playing ads, or ad revenue. I can take vacation, I can take time off. I’m comfortable.
Though this kind of mindset wouldn’t work on Twitch, it works for streamers like Ninja on Mixer. Since he’s being paid an undisclosed but extremely high amount by the Microsoft-owned platform, viewers, donations, and subscriptions start to take on less value.
So, while Ninja’s viewers are substantially lower than what they were on Twitch, the streamer doesn’t seem to care. Perhaps in time as Mixer grows its audience, Ninja and other streamers like shroud will see better viewers. But for now, Ninja is content with his stream.
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Joey Carr is a full-time writer for multiple esports and gaming websites. He has 6+ years of experience covering esports and traditional sporting events, including DreamHack Atlanta, Call of Duty Championships 2017, and Super Bowl 53.