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Adam Neylan

Tomas Roldan

Adam Fitzsimmons

Colin McNeil


The ASMR Twitch meta

This summer, are you ready for the hottest new trend on Twitch? Are you ready for the spiciest content? Are you ready for the meta that defined a generation!? Then get ready for ear licking ASMR in Yoga Poses.

Over the last month, the stars of the infamous hot tub meta have found a new outlet to engage with their audience; a type of content that puts their viewers right next to their favorite streamers. Well, at least that’s how it sounds.

Dubbed the ASMR meta, this ear licking, legging wearing, yoga posing phenomenon has drawn the attention, and ire, of the entire Twitch community. It’s brought bans down on some of the most popular streamers from the Just Chatting category, and it reignited the conversation of where the line should be drawn when it comes to sexual content on the platform.

What is happening on Twitch?

For six months, hot tub streaming was all the rage on Twitch. Women in the Just Chatting section took advantage of a specific clause in the platform’s rules and regulations that allowed them to stream in bikinis as long as they were swimming. To learn more about how this came to be, we’ve actually got a whole video on the topic.

For now, let’s talk about the fallout of the hot tub trend. In response to the increasing number of water-logged, bikini-clad streams, and outcry from the viewership, Twitch finally took significant action… over half a year later.

On May 18, 2021, Twitch fired their first shot across the bow of hot tub streamers, demonetizing the largest and most successful of them: Amouranth. According to her, this amounted to a pay cut of about $35,000 to $40,000 a month.

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