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Esports organization Panda Global announced Adorama as its official retail electronics partner for 2022 on Thursday. This step marks the continuation of a relationship between the two organizations that has existed since August of 2020.

For more than a year, Panda and Adorama have teamed up for the Adorama Charity Cup. This series of online fighting game tournaments has benefitted numerous charitable causes, including Stand With Students, the Breast Cancer Research Foundation, St. Jude’s Children’s Research Hospital and Gamers Outreach.

Last month, the Adorama Charity Cup featured a Killer Instinct competition that raised $1,300 for City Harvest, a New York-based food rescue organization. Irwin Rommel, Adorama’s senior manager of PR, content and influencer marketing, said he was excited to become an official partner with Panda as their charity series continues throughout 2022.

“Adorama’s mission to help our community Create No Matter What pairs perfectly with Panda’s innovative and pioneering base of content creators and gamers,” Rommel said in a statement on Panda’s website.

Panda partners with Adorama

Throughout December and January, some of Panda’s content creators appeared on the AdoramaXP Twitch channel. During the livestreams, each Panda member showed off their respective games to a new audience. These included Anna Cramling for Chess, Justin “JWong” Wong for Marvel vs. Capcom 2, Cody “iBDW” Schwab for Super Smash Bros. Melee and Chris “WaDi” Boston for Super Smash Bros. Ultimate.

The two organizations have not yet announced specific plans for their partnership beyond the continuation of the Adorama Charity Cup. Nevertheless, Panda CEO Alan Bunney expressed his excitement for what the two organizations could do together in the future.

“Adorama has been an amazing partner,” Bunney said in the statement on Panda’s website. “Supporting charity and communities around the FGC and Smash Bros. with the events we’ve partnered on has been a wonderful experience for both us and the fans. We can’t wait to take our partnership with Adorama to the next level and continue to bring more great things to our community together!”

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