Popular Twitch streamer and member of OfflineTV Lily “LilyPichu” Ki announced her decision to stream exclusively with YouTube beginning on Friday.
LilyPichu recently celebrated 10 years as a member of Twitch’s partner program. She made the announcement that she was joining YouTube in a video posted to Twitter. The style of video, where a major streamer will choose between a purple and red option, denoting Twitch and YouTube respectively, has grown in popularity.
LilyPichu joins a wave of popular streamers that have left Twitch for YouTube, including Ludwig Ahgren, Rachell “Valkyrae” Hofstetter, Tim “TimTheTatman” John Betar and more. She is the first member of OfflineTV to stream exclusively on YouTube.
As a veteran Twitch streamer, LilyPichu’s loss is no small blow for the Twitch platform. More and more streamers are taking on lucrative streaming deals with YouTube as they make the transition between platforms. YouTube continues to grow its livestreaming section by attracting stars like LilyPichu.
♥️ a new chapter pic.twitter.com/Rlsn2RdzCU
— Lily (@LilyPichu) July 7, 2022
LilyPichu began her streaming career making League of Legends content, including musical parodies. Since then her content has diversified to include a host of different games and IRL content.
Over the past month, LilyPichu has averaged more than 5,000 viewers on her stream, according to TwitchTracker. At the time of publication, LilyPichu has 2,152 subscribers and 2,459,039 followers on Twitch. She has streamed more than 5,000 hours, mostly in the League of Legends and Just Chatting categories.
LilyPichu already has a YouTube channel with close to 3 million subscribers. As of now, it is mostly populated by vlogs and highlights from her Twitch streams.
While all the members of the OfflineTV content group stream primarily on Twitch, LilyPichu is not the first to sign an exclusive contract with another platform. For a period of time, Jeremy “Disguised Toast” Wang had an exclusivity deal to stream on Facebook Gaming that has since expired.
Published: Jul 7, 2022 02:25 pm