Gen.G Esports and Mobil 1™, the official motor oil brand of the NBA, have announced a new NBA2K esports campaign called The Tune Up program, which helps NBA2K players level up their game while offering them a chance to win cash prizes.
NBA2K 2022 esports tournaments
The Tune Up program runs from Jan. 11 until May 31, starting off with an NBA2K tournament. Competitors can duke it out against for cash prizes of $2,000.
Another set of tournaments will happen in May, again featuring $2,000 prizes. Gen.G and LosPollosTV, a Twitch partner, will host this second round. Gen.G’s official Twitch channel will host both tournament finals.
Registration and event schedule
- Tune Up NBA2K Tournament 1
- Registration opens: 12 p.m. ET, Jan. 11
- Registration closes: 2:59 a.m. ET, Jan. 21
- Tournament days: Jan. 22-23
- Tune Up NBA2K Tournament 2
- Registration opens: 12 p.m. ET, May 3
- Registration closes: 2:59 a.m. ET, May 13
- Tournament days: May 14-15
Interested players can enter as a team of three on the tournament page. Competitors can also enter a 1v1 event via Smash.gg.
“We continue to push the envelope and engage gamers with unique opportunities by creating innovative programs with partners like Mobil 1™,” Kahlil Keys, Director of Strategic Partnerships at Gen.G, said in the announcement. “We cannot wait to help NBA 2K players and fans ‘Tune Up’ their game and their communities through hands-on support, impactful experiences and instructional content.”
Also in the announcement, Jeremy Blair, Mobil 1™’s Brand Strategy and Communications Advisor, said he’s excited to work with the esports organization to create connections across the NBA ecosystem and provide fans with a unique experience.
More ways to participate
In addition to the esports events, The Tune Up program also has sweepstakes. Those who enter can win one-on-one coaching sessions with 2K pros. Other prizes include a PlayStation 5 and some virtual currency in NBA2K.
There will also be a four-part livestream series hosted by Twitch partners such as ChicoFilo, its_pikaaa and Mo Buckets. This will feature tips for improved NBA2K gameplay.
Additionally, Mobil 1™ will work with 2K Foundations to fix up a basketball court in Minneapolis. With Project Backboard, two more projects in Cleveland and New York will occur.
The official rules for the tournaments and sweepstakes can be viewed online.
About the Author
Amy Chen is an esports journalist and enthusiast who specializes in in-depth interviews and breaking news. A University of Toronto and Humber College graduate, she is passionate about building up the Canadian esports industry. Her current favorite games are Hearthstone and Heroes of the Storm, and she has always had a soft spot for World of Warcraft!