G4TV announces official November launch date

After a soft relaunch in 2020, G4TV has announced its official launch date. The network will return to linear television and various streaming services on Nov. 16, 2021. The media brand was originally owned by Comcast and debuted in 2004 as a tech and gaming channel, but it became defunct in 2014 after a series of consolidations and rebrands.

In July 2020, the brand returned to Twitter to announce its revival. A second announcement followed, launching a campaign for talent acquisition and confirming the return of Adam Sessler on Sept. 4. The channel eventually began posting regularly mid-November, announcing a holiday reunion special.

Starting Nov. 16, the channel will debut on Verizon Fios, Cox and Xfinity TV, as well as streaming on Philo and collaborating with Twitch on a “multi-year promotional and commercial partnership through G4’s official Twitch channel.”

11.16.2021 pic.twitter.com/6OvQPJNsO6

— G4 (@G4TV) October 12, 2021

“Since the initial announcement of G4’s revival at ‘Comic-Con @ Home’ last year, we’ve been in constant dialogue with our audience through the content we’ve produced,” said Russell Arons, President, G4.  “We made a promise to fans that we would build this network with their input and are proud to say that our promise has been kept. At G4, we never stopped playing and can’t wait to have our fans join us in our hilarious and fairly preposterous sandbox on November 16.”

G4 will produce its own content in a brand new 24/7 broadcast studio located in Burbank, California. G4’s talent list includes Adam Sessler and Kevin Pereira as hosts, as well as Alex “Goldenboy” Mendez, Froskurrin, Xavier Woods, Will Neff, Ovilee May and more.

G4’s programming available at launch

• Attack of the Show!: The original geek culture variety show returns with host Kevin Pereira and a brand new cavalcade of misfits. Irreverent and unscripted, Attack of the Show! is a welcoming place for any fan who wants to spend a couple of hours laughing, watching epic stunts and hilarious sketches, and deep-diving into the latest trends of the internet. From hilarious web videos to memes, to streaming of all types, to celebrity guests, to the weirdest tech, Attack of the Show! is still the show that gets it before it gets out.
• Xplay: Xplay used an extra life! The ultimate video game review show returns as a digital-first content brand that balances an authoritative loudmouth confidence with the absurdity of a  public-access comedy sketch show, all while (somehow) maintaining enough credibility to book interviews with top industry luminaries. Xplay is expanding the conversation with insightful and irreverent explorations into every game worth your time: AAA, indie, mobile, VR, retro… it’s all on the table. Adam Sessler is back, joined by a group of hilarious experts, to bring a brutally honest voice to the modern gaming scene.
• Boosted: Boosted is a weekly esports comedy series for curious gamers and esports fanatics  alike. Boosted is that moment in-game when you realize you’re the worst player in the lobby.  We want to revel in the entry-level as we approach gaming and esports as interns guided by our  executive-level experts. Boosted will cover the latest trends, news, and tournaments in the esports world every week.
• Ninja Warrior: The quest to summit Mt. Midoriyama returns as G4 attains the exclusive linear broadcasting rights to SASUKE, better known as Ninja Warrior in the United States, from Tokyo  Broadcasting System Television, Inc. (TBS). G4 will air all 167 episodes of the legendary competition series that pits heroic athletes of all types from pro gymnasts, to fishermen, to  comedians against a four-stage, formidable, and/or impossible obstacle course. G4 will also  present three tournaments never-before-seen in the United States, SASUKE 35, 36, and 37.
• ESL Gaming: G4 has partnered with ESL Gaming, the world’s leading esports and gaming lifestyle company, to produce and broadcast several prime-time esports programs, a first for ESL Gaming in the US and Canada. G4’s exclusive linear broadcast rights make it the premier destination for  ESL Pro Tour events including the IEM Katowice 2022.
• Dungeons & Dragons Limited Series: Coming off the immense success of D&D Live 2021  featuring notable celebrities like Jack Black, Tiffany Haddish, Kevin Smith, and DrLupo, G4 will  continue its partnership with Wizards of the Coast with an all-new, limited-run series to  premiere on G4 this Fall. The series will follow four campaigns with a mix of G4 talent, veteran  D&D players, and celebrities for a new generation of D&D fans.

Additional distribution, programming and content partnerships will be announced closer to the G4TV launch date.