EXCEL Esports announced another successful round of investment — this time, 20 million pounds or just over $27 million. The investors joining EXCEL include Michael Spencer, Alan Howard, the international private equity firm TNF Investments and IPGL Ltd.
The organization also announced that it will open a new headquarters in Shoreditch, London in July of 2021. The facility will operate as the organization’s business hub while hosting talent streams, content production, partner and media events. This facility is EXCEL’s third physical location, joining their player facilities of Twickenham Stadium in London and Berlin. Additionally, the statement revealed that EXCEL will hire more content, marketing and operations departments with the addition of the new facility.
We’re excited to announce we have raised €20m in investment!
With this, we're delighted to announce our new London EXCEL HQ set to launch this summer. The new space will allow us to further grow the business and host some cool events on-site. Here are some teasers 👀 pic.twitter.com/Qi5lT6m734
— EXCEL (@EXCEL) July 2, 2021
“Together with our investors, I’m truly excited to be entering the next chapter, building on EXCEL’s legacy and realizing our shared vision for the future of esports and gaming,” Wouter Sleijffers, CEO of EXCEL, said in the announcement.
EXCEL Esports continues to grow with investment
EXCEL currently operates in three esports communities with four different teams. Specifically, the organization runs a League of Legends European Championship franchise team, a League of Legends European Regional team, a VALORANT squad and they signed Fortnite player Jaden “Wolfiez” Ashman in 2021.
According to information supplied to Sky News by EXCEL, its fans had an average age of 32 and a household income of 55,000 pounds or approximately $76,000. However, it was not provided where these figures came from.
The organization also recently joined a UK esports committee, along with other British esports organizations called the UK Esports Team Committee. The committee’s formation, first reported by Dexerto, aims to be a collective voice to the UK esports community and local government. The website is currently a one-page domain.
EXCEL has yet to cement themselves as a winning esports organization. Their LEC team has yet to make the playoffs. And, their secondary ERL squad BT EXCEL has won their league and competed in the European Masters Tournament. BT EXCEL’s highest finish at the event is second. As for VALORANT, their team has yet to make a Riot Games-run tournament main event. Finally, their lone Fortnite player has not won a tiered tournament since signing with EXCEL.
