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Enthusiast Gaming has announced the start of a multi-year partnership with gaming energy drink brand G FUEL. The collaboration will leverage Enthusiast’s platform with its reach of over 200 million gamers to increase G FUEL’s market share and brand awareness.

The Enthusiast network

Adrian Montgomery, CEO of Enthusiast Gaming, commented:

Partnering with a brand so deeply rooted in the gaming sector like G FUEL is exciting for a number of reasons. G FUEL is a leader in the gamer energy drink sector and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team. […] We are thrilled to partner with G FUEL and look forward to building a long-term partnership over our shared passion of gaming.

Enthusiast Gaming will promote G FUEL through its gaming and esports communities. This includes Luminosity Gaming, which boasts seven teams under its ownership and management. The Canadian esports organization will utilize its content creator and influencer network with a social following of over 60 million fans. In addition, the partnership will see the G FUEL logo placed on all Luminosity Gaming jerseys.

G FUEL in gaming and esports

Cliff Morgan, the founder and CEO of G FUEL, added:

We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G FUEL. Luminosity Gaming is an elite, world-class esports organization, and as The Official Energy Drink of Esports®, our partnership makes perfect sense. We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.

G FUEL is a well-known name in the gaming space through its multiple existing partnerships with content creators and organizations. The brand was originally founded in 2012 with a powdered energy supplement. It has since expanded to ready-to-drink cans, a hydration formula, and edible energy crystals.

Disclosure: Daily Esports is owned by Enthusiast Gaming.

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