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Esports entertainment company Allied Esports has announced a partnership with DreamSeat and its affiliates, Zipchair and Zipchair Gaming. The gaming chair brand will become the official gaming chair of the company’s flagship HyperX Esports Arena in Las Vegas.
Allied Esports and DreamSeat
“We have been working with traditional sports franchises for over ten years, and have perfected elevating the fan and player experience in regard to all aspects of seating,” said Chandler Suprina, President of DreamSeat. “Partnering with HyperX Esports Arena Las Vegas allows us to bring our creative expertise and our state-of-the art Xpression Gaming Chairs into a growing global flagship esports arena.”
The gaming chair manufacturer will provide the HyperX Esports Arena with 140 Xpression Gaming chairs, which will be used for player stations, production rooms, and staff offices. Each chair has memory foam pillows, a lay-flat recline option, adjustable arms, and DreamSeat’s ZXipit interchangeable logo panel system. This will let the esports venue to quickly change logos displayed on its gaming chairs, allowing for customization from clients, sponsors, and event partners.
HyperX Esports Arena
“As one of the most well-known esports venues in the world, HyperX Esports Arena Las Vegas has hundreds of thousands of gamers use its chairs each year, whether it’s for major championships, weekly community events or daily walk-up play,” said Jud Hannigan, CEO of Allied Esports. “DreamSeat’s innovative solution provides the comfort and support necessary in competitive gaming, as well as an opportunity for our partners to engage consumers with a new and impactful touchpoint during their arena experience.”
HyperX Esports Arena in Las Vegas hosts Riot Games’ League of Legends All-Star 2019 event this weekend, with professional players, personalities, and content creators participating. Other events recently hosted at the venue include the Capcom ProTour’s North American Regional Finals and the Fortnite amateur tournament in the Simon Cup Grand Finals. With weekly community tournaments, including the Fortnite Friday Frags and Mario Kart Saturday Night Speedway events, it provides an esports experience to those nearby and at the Luxor Hotel.
Ethan Chen is a writer with over 3 years of experience covering esports, gaming, and business.