100 Thieves create pink hoodie for breast cancer awareness

Editor’s note: this story has been updated with comment from 100 Thieves, and to reflect that the hoodies have since sold out for pre-order.

100 Thieves announced Saturday that they have created an all-pink hoodie as a charity effort in partnership with National Breast Cancer Foundation.

100 Thieves Pink Hoodie
Available now for pre-order.https://t.co/8q3ChCqYeK

For #BreastCancerAwarenessMonth, 100% of profits from pink hoodies will go to @NBCF, an organization that provides help & hope to those affected by breast cancer through education & support services. pic.twitter.com/dDOWpOQo0r

— 100 Thieves (@100Thieves) October 9, 2021

For breast cancer awareness month, 100 Thieves have partnered with the National Breast Cancer Foundation to produce a pink hoodie to spread awareness and give back.  The Breast Cancer Awareness hoodie launched Oct. 9 as a pre-order on 100 Thieves’ website. The pre-order will run from Oct. 9-15 with 100 percent of profits going to the NBCF.

“We received thousands of tweets and messages asking us to drop the pink hoodie after our TinaKitten announcement and wanted to give back to the community in a meaningful way,” said senior growth marketing manager for 100 Thieves SM Lahti. “100 Thieves recognizes the importance of breast cancer awareness, and we’re excited to support an organization like NBCF in their efforts to provide help to those diagnosed with breast cancer and educate on the importance of being screened.”

100 Thieves co-owner Rachell “Valkyrae” Hofstetter first teased the idea of a pink 100 Thieves hoodie back in 2019 shortly after she joined the organization as their first content creator. On Instagram, she posted a picture of a pink-dyed cream hoodie that she had made into a crop-top. Thus, the idea of an all-pink 100 Thieves hoodie was born. Now, almost three years later, 100 Thieves have delivered a pink hoodie to support individuals across the globe who have been impacted by breast cancer.

How the National Breast Cancer Foundation started

The NBCF was founded in 1991 by breast cancer survivor Janelle Hail who was diagnosed with breast cancer in 1980 at the age of 34. Over the last decade, NBCF has provided over 192,000 mammograms, over 858,000 patient navigation services and over 240,000 breast health education services to women in need.

October is breast cancer awareness month, a tradition that dates back to 1985 when the first organized movement to bring attention to the dangers of breast cancer occurred in the United States. Since then, there have been several campaigns to educate the public about the disease,. Now 100 Thieves have added themselves to the list.

The pink 100 Thieves hoodie for breast cancer sold out on the first day of the pre-order.