HyperX went beyond the gaming realm once again. Before, it collaborated with influencers like Post Malone and sports stars. Then, it launched a line of clothing from Champion. The company released its second line of apparel in partnership with Champion on July 9, 2020, and the collection completely sold out in just one week.
🔔 Available NOW 🔔
HyperX x @ChampionEsports COLLAB REFLECTIVE EDITION
— HyperX (@HyperX) July 9, 2020
HyperX and Champion Partnership
This line of clothing was exclusively available on the Champion Store and HyperX store. While the first line was only available in select countries, this second line was internationally available in over 100 countries.
The new line included a hoodie, T-shirt, and Champion’s beloved “sliders”—RGB, reflective, and super comfy. David Robertson, the Champion Director for Global Brand Marketing is keen to be part of this partnership:
Champion® Athleticwear is thrilled to partner with HyperX on this distinctive limited edition collection. This innovative design gives us a new way to connect with Champion fans who love gaming. Through this partnership and expanded product line with HyperX, we look forward to further engaging with the gaming community.
We can see Robertson hints at more things to come for gamers. If you missed out on this one, be sure to keep your eyes peeled.
More from Champion
It’s not just HyperX that Champion has its eye on. The new line of 2020 apparel for PAX Aus and PAX West also features clothing from the iconic sports brand. They have a whole line of esports jerseys for players to customize. The company has also collaborated with Fnatic in the past.
What will come next from brands like Champion? What look do you want to rock? Make sure you don’t miss out on the next exciting line of apparel. When those links go live, make sure you’re there with your credit card in hand.
About the Author
Michelle is a Content Producer in the realms of innovation and technology. Known as the “Hackathon Queen” 👑 you'll often find her on stage MC’ing or speaking on a range of topics from artificial intelligence, to business, community engagement, the future of work, and esports. With a background in both science and arts, Michelle writes extensively on a range of topics including innovation, startups, corporate culture, esports, business development, and more. She has a passion for gaming and combines this with her experience in a range of industries. Michelle brings a unique insight into esports innovation and draws many parallels between the physical world of sport, and the digital world of esports.