Gen.G will celebrate and support the Asian-American Pacific Islander (AAPI) community with a gamified livestream on May 25 starting at 9:30 PM EST.
The charity event will feature livestream personalities and artists, with the proceeds going to the AAPI Community Fund.
Gen.G teams up with Koreatown nightclub and McDonald’s
To make this event happen, Gen.G teamed up with the Arena Nightclub, which is located in Los Angeles’ Koreatown. Thanks to this partnership, the livestream will be featured over on the Koreatown nightclub’s Twitch channel.
Gen.G also teamed up with the McDonald’s of Southern California. McDonald’s will present the DJ talent, which includes Bella Fiasco, DJ Zo and Julienne By, to name a few. Both Gen.G and McDonald’s of Southern California will match donations up to $10,000.
“We’re ending #AAPIHM with Arena KTown for a music stream with your fave DJ’s to support the AAPI Community Fund! Tune in May 25th @ 6:30 PM PT for a good time + good cause presented by @McDonalds of Southern California,” the Gen.G Esports account tweeted.
🚨 We’re ending #AAPIHM with Arena KTown for a music stream with your fave DJ’s to support the AAPI Community Fund!
Tune in May 25th @ 6:30 PM PT for a good time + good cause, presented by @McDonalds of Southern California
— Gen.G Esports (@GenG) May 20, 2021
“It’s exciting to partner with Arena and the SoCal McDonald’s to bring creators together from different industries that overlap, all for a good cause,” said Gen.G Director of Brand Christina Kim.
“The streaming realm extends much further than gaming; integrating the music world while connecting our audiences together with gaming is something Gen.G continues to push forward,” Kim added.
Kim said that content creation among gaming fans shouldn’t be limited, either. The upcoming event will help bridge the gap between offline interests and online experiences.
Support for the AAPI community
Andrew Chang, the owner of the McDonald’s of Southern California and the operator of the franchises’ local Asian affinity group, noted the importance of raising awareness and supporting the fight against anti-Asian hate.
“Racism of any form has no place in our society and we stand with our AAPI colleagues and community to build a more inclusive future for all,” Chang said.
Working alongside the Arena Nightclub and McDonald’s isn’t the only way that Gen.G is supporting the AAPI community.
About the Author
Amy Chen is an esports journalist and enthusiast who specializes in in-depth interviews and breaking news. A University of Toronto and Humber College graduate, she is passionate about building up the Canadian esports industry. Her current favorite games are Hearthstone and Heroes of the Storm, and she has always had a soft spot for World of Warcraft!