League of Legends
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Riot Games has announced it will extend its co-streaming pilot program into the new season. The program had been tested in previous years and saw some positive outcomes, so they’ve chosen to continue it. This time, it will also extend to LCS Academy teams.
This program was tested back in 2018 during the 2018 NA Regional Qualifiers. After receiving plenty of feedback from the viewers, they decided to try it again for Rift Rivals 2019. For that event, they tested the program on seven popular players: Yassuo, Scarra, Shiphtur, TFBlade, YourPrincess, Luxxbunny, and LS. Luckily, it now seems like the feature is here to stay. The co-streaming pilot will now be a part of the upcoming LCS Spring Split.
What is the co-streaming program?
This program gives League of Legends creators and pro players a chance to rebroadcast their official games on their personal Twitch channels, as well as add commentary to the matches. To participate, streamers must be part of the NA and Oceanic League of Legends Partner Program. It’s a great way for pros to connect with their fans and audience.
Academy teams taking part
Another exciting part of the upcoming program’s extension is the addition of the Academy teams. Riot has given Academy teams a chance to co-stream their games on Saturdays, Sundays, and Mondays. These broadcasts will stream on the new Academy Twitch channel.
The addition of the Academy teams is a great way for them to grow their relevancy to the LCS audience. This gives up-and-coming pro players a chance to show their own strategies and strengths.
Learn more at: https://t.co/1KIC8f5hP8
— LCS (@LCSOfficial) January 23, 2020
More relevance and connection
Overall, this is a great opportunity for pro players to give their insight into some of their unique plays. Viewers will see their personalities come through during tough team fights, victories, or losses. Streamers taking advantage of this program can also give their commentary on both LCS and Academy games. This will help them with content creation and, ultimately, advertise the lesser-known pro players at the same time.
For now, there’s no word on a co-streaming pilot coming to Europe. China and Korea have also been following their own patterns when it comes to broadcasting. Hopefully, if the great feedback continues for the rest of the year, Riot will open up the program to other regions. If that happens, it could earn League of Legends esports some new sponsorships, deals, and a bigger audience.