Riot Games revealed a beauty collaboration on Friday with Rihanna’s popular cosmetics brand, Fenty Beauty, in conjunction with “Arcane,” Riot’s upcoming animated Netflix show.
With the “Arcane” premiere coming up on Saturday following the League of Legends World Championships final, Fenty Beauty will become the official partner and beauty curator across Riot Games and content, as announced in a press release. According to Riot Games, Fenty Beauty aims to “highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms — including animation.”
The League of Legends World Championship final is scheduled for 8 a.m. ET on Saturday, with “Arcane” set to premiere afterward at 10 p.m. ET. The premiere will feature “Arcane’s” first three episodes, with other grouped releases following.
Fenty Beauty and Riot Games celebrate ‘Arcane’ together
Fenty Beauty will host “VIP beauty experiences and gifting” at the Riot Games campus in Los Angeles on Saturday at 8 p.m. ET. While the press release offered few details, attendants can expect some special beauty event related to “Arcane” in the hours leading up to Riot Games’ Netflix debut.
This one-of-a-kind partnership is one of several collaborations between Riot Games and third parties for the “Arcane” release and the world championship. Most recently, Riot announced a collab with chocolate company, Compartés Chocolatier, which brings characters from the game and TV show to life with “custom, limited-edition chocolates.”
League of Legends and VALORANT have also made their way to the Epic Games Store, while Fortnite received a Jinx skin.
The “Arcane” premiere will be celebrated through a month-long RiotX Arcane event held across various Riot Games properties. League of Legends will receive “Arcane”-inspired skins for Jayce, Vi, Caitlyn and Jinx, while Wild Rift, Legends of Runeterra and Teamfight Tactics will feature “Arcane” content as well. VALORANT will also receive “Arcane”-related features in the form of a free RiotX Arcane Pass.
“Arcane’s” premiere won’t just be available on Netflix. Content creators from around the world will also be hosting watch parties of the first episode on Twitch; a first for both the game developer and the TV entertainment industry.
For more details about the RiotX Arcane event, Riot Games fans can check out the official event hub.
Published: Nov 5, 2021 04:08 pm