League of Legends
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French luxury retail company Louis Vuitton Malletier has partnered with Riot Games to collaborate on a League of Legends-themed collection. The merchandise has since been released on the brand’s website.
Most of the pieces feature the iconic Louis Vuitton flower and star design at the base, with some items having graphics on the front instead. A tiger claw or stripe pattern is also covering many of the clothing items, with a color scheme consisting of black, gold, brown, white, and blue.
Louis Vuitton and League of Legends
The collection features regular clothing items, along with merchandise like leggings, bags, and even sneakers. A few of the items could be something wearable, but most of them don’t seem to have any resemblance to the multiplayer online battle arena title.
In addition, items like the Louis Vuitton League of Legends long hooded parka come at a $4,450 price point. Even a short-sleeve T-shirt featuring the Prestige Qiyana skin artwork on the front costs almost $700, enough to buy someone 45 T-shirts from a store like Nordstrom.
The initial collaboration was announced in September, with the luxury brand creating a trophy case for the World Championships Summoner’s Cup. This was eventually earned by Chinese esports organization FunPlus Phoenix after they defeated G2 Esports in the 2019 Finals. Louis Vuitton director Nicolas Ghesquière also helped with the creation of the Prestige True Damage Qiyana skin. In addition, a Prestige skin for Senna is due to be released in 2020.
While many of the items are limited edition and only considered preorders, the website shows that some products only have a few sizes left. The Louis Vuitton League of Legends Party Palm Springs Bracelet priced at $730 is currently out of stock and displays a message of “Item Unavailable, Check Back Soon.” While it may seem confusing that people are actually purchasing these items, the collection has a female audience in mind. Compared to a majority male fanbase in North America, many League of Legends events in Asia are skewed to the female side instead.
Ethan Chen is a writer with over 3 years of experience covering esports, gaming, and business.