League of Legends
Call of Duty
Major Chinese professional esports organization RNG (Royal Never Give Up) has entered a new endorsement agreement with KFC. This information was announced first via the RNG Weibo account. After that, KFC revealed the new deal through their many social media channels. The deal right now is only for one year but could always be extended.
More details on the endorsement
KFC’s logo will be on RNG’s jerseys and in their Beijing arena. Another cool aspect of this new partnership is that KFC China will produce RNG exclusive products, like toys and meals. There are also plans for an RNG-exclusive store.
Fun fact: KFC currently and has kept a hold on 11.6% of the total restaurant market share in China. It is actually the most popular chain over there, even beating McDonald’s! KFC has partnered with the esports community before such as partnering with Riot Games for TV commercials, League of Legends-themed food items, and within the game itself, they placed a button that allowed players to order food from without leaving the game!
This is certainly another interesting partnership and it is great to see how now fast food chains are entering into the world of esports. We will certainly keep an eye on how this one-year deal does and whether it turns out to be a good arrangement for both parties.