HLTV has been acquired by Better Collective - Upcomer
Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
HLTV acquired by Better Collective HLTV.org csgo betting esports betting dust2.dk
Category:
CS:GO

HLTV has been acquired by Better Collective

Image of Minna Adel Rubio
Minna Adel Rubio
|

Published: Mar 1, 2020 01:29 pm

This article is over 4 years old and may contain outdated information

Better Collective has officially acquired HLTV.org and Dust2.dk. Better Collective, based in Copenhagen, Denmark, is a leading betting media group that aims to improve sports betting and gambling. HLTV.org is by the leading resource for competitive Counter-Strike: Global Offensive (CSGO) news, player statistics, and match information. Danish organization HLTV was founded in 2002 and receives over 26 million visitors per month.

Recommended Videos

Similarly, Dust2.dk, founded in 2016, leads the CSGO community in Denmark. It provides live scores, esports news, and hosts Denmark’s official Top 10 team list.

A community gem

HLTV is famous for its grassroots approach to esports and CSGO. In recent years, their thriving user base has expressed an interest in betting. Therefore, the organization has taken steps to integrate betting into its site alongside typical match statistics. Their partnership with Better Collective further solidifies their position as one of the world’s largest esports affiliations. February, in particular, showed HLTV’s increasing interest in betting as the site began heavily pushing betting communities across their social media platforms. The site experienced backlash from the community, who felt as though the site had sold out.

According to HLTV, Better Collective purchased the organization for  €34.5M or 257M DKK (about $38M USD). While Better Collective now owns HLTV, the original founders are staying aboard to handle day-to-day activities for at least the next three years. Furthermore, they’ll ensure the continuous development of the community. HLTV.org ApS CEO Martin Rosenbæk stated the following:

HLTV has always been neutral in the CSGO landscape in the sense we stand as independent. For 18 years this has always enabled us to provide unbiased news and coverage. Partnering with Better Collective gives us the much-needed backbone for HLTV.org in terms of a strong organizational setup that is required for us to continuously provide you with the best product possible. Better Collective has given HLTV management free hands to keep developing and improving the site as we have done for 18 years. We are very excited and hope you are as well.

 

related content
Author
Image of Minna Adel Rubio
Minna Adel Rubio
Minna Adel Rubio is an esports journalist with an interest in first-person-shooter games. She specializes in class-based, arena, and tactical shooters like Counter-Strike: Global Offensive, Valorant, Overwatch, and Team Fortress 2. Additionally, Minna is a senior CS:GO guides writer at Dignitas and a graduate student. Catch her on Twitter for memes and more content!
twitter