Twitch streamer and Fortnite super star Tyler "Ninja" Blevins has announced that he will be streaming exclusively on the streaming platform Mixer, leaving Twitch. In an video skit posted on his twitter, Ninja called it the "next chapter" of his career.
Mixer is a relatively new streaming platform previously known as Beam which Microsoft acquired in 2016 but has yet to provide serious competition to Twitch or YouTube. Bringing Ninja to the platform is arguably the first major draw to it.
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"I feel I'm getting back to the streaming roots" said Ninja in a follow up video on his twitter, adding that "streams are going to be the exact same." Ninja elaborated that this deal had been in the making for a while. During 2018, Ninja had a meteoric rise to fame and smashed individual viewership records on Twitch, streaming with international super stars like Drake, Travis Scott and Marshmellow.
Twitch gave their own statement on the loss of the cultural phenomenon to The Verge: “We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavors.” Ripping the bandaid off, Twitch has already removed Ninja's partner tag on his Twitch channel.